GANBARU LAUNCH CAMPAIGN

This project, like many of my others, focuses on supporting the well-being of the target audience. Inspired by the Japanese term Ganbaru—meaning "do your best, keep going"—the message is simple: "Don't give up!" The story follows a main character who feels frustrated and overwhelmed, as if she's alone in her struggles. One day, a mysterious package with a hoodie arrives at her door. When she wears it and steps out into the world, she encounters others who share the same feelings of isolation and the urge to give up.