DESIGN FOR CHANGE: ROKU GIN ZERO | Branding | Motion Graphics | Illustration

[ Branding | Motion Graphics | Illustration ] The change I supported with this project was to normalise the sober and sober curios lifestyle amongst Gen-Z with the brand Roku Gin. The solution was 3 different alcohol free gin flavours with functions such as calming, boosting and energising. These were invented to catch the attention of the target audience and make the product interesting for them to try.